The cannabis-focused technology platform Dutchie announced the launch of Dutchie 2.0 on Tuesday, Benzinga has learned exclusively.

Photo: Courtesy of Dutchie

The new feature provides cannabis retailers with the tools to upgrade their businesses including improvements to customization, reporting, cultivation and manufacturing and digital payments while introducing an integrated loyalty and marketing solution.

Dutchie said the focus is on personalization, efficiency, and data-driven decision-making.

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Here’s What Cannabis Retailers Should Know About Dutchie 2.0

It relies on machine learning to track customer preferences, allowing dispensaries to tailor online and in-store experiences to each individual.

Dutchie's new reporting suite provides interactive sales, inventory, labor and customer insights enabling cannabis operators to see how they are performing across the state and then dive into specific brand sell-through rates swiftly.

Dutchie 2.0 allows for targeted campaigns with AI-powered segmentation, automates personalized communications and creates rewarding loyalty programs.

It simplifies and automates tasks like inventory management, order fulfillment and compliance reporting.

Dutchie 2.0 enables access to comprehensive reporting and analytics dashboards that provide a clear view of sales trends, customer behavior and inventory performance.

"This release marks a new era for Dutchie, reinforcing our mission to support the cannabis industry with cutting-edge technology. Dutchie 2.0 goes beyond compliance to elevate the customer experience, drive revenue growth, and optimize operations," the company told Benzinga. "We understand the challenges of today’s market, and believe our platform will be instrumental in helping our customers get the most out of key parts of their businesses." 

Photo: Courtesy of Dutchie

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