BEIJING, Jan 3 (Reuters) - Shipments to China of
foreign-branded smartphones, including Apple Inc's ( AAPL )
iPhone, fell by 47.4% in November from a year earlier, according
to data released on Friday from a government-affiliated research
firm, down for the fourth month.
Calculations based on the data from the China Academy of
Information and Communications Technology (CAICT) showed that
foreign brand shipments decreased to 3.04 million units from
5.769 million units a year earlier.
The decline follows October's 44.25% year-on-year drop in
foreign smartphone shipments, extending a downward trend in the
world's largest smartphone market.
Apple ( AAPL ), the dominant foreign smartphone maker in China, faces
a slowing economy and competition from domestic rivals, such as
Huawei.
Chinese consumer prices fell in November to their lowest in
five months, as economic uncertainty and deflation concerns
weigh on household spending.
As its market share declines, Apple ( AAPL ) launched a rare four-day
promotion in China on Thursday, cutting prices by up to 500 yuan
($68.50) on its flagship models to boost sales.
Huawei has emerged as a strong challenger since its return
to the premium segment in August 2023 with locally-made
chipsets.
Apple ( AAPL ) briefly fell out of China's top five smartphone
vendors in the second quarter of 2024 before recovering in the
third quarter. The U.S. company's smartphone sales in China
still slipped 0.3% during the third quarter from a year earlier,
while Huawei's sales rose 42%, according to research firm IDC.
Shipments of phones within China, which include domestic
brands, fell 5.1% year-on-year in November to 29.61 million
handsets.