Everyone likes money back offers while ordering food and food delivery apps such as Swiggy, UberEats are trying to lure customers through such offers and reward points programme.

But Zomato has gone a step ahead as the app is not just rewarding its loyal customers but also donating for a social cause.

Every time a user orders food from a restaurant through the Zomato app, 10 percent of their order value will be credited back as Z Coins into the user's Zomato Piggybank, according to the company.

Also, every time the user orders food using the Piggybank, Zomato will donate Re 1 on the user to Akshaya Patra Foundation, world’s largest NGO running mid-day meal programmes for children.

"One rupee per order is a lot - if all orders at Zomato were placed using Piggybank points, we would be donating Rs. 1.25 crore a month on your behalf to Akshay Patra Foundation. That changes the lives of millions of children in our country," the company’s founder Deepinder Goyal said in a blog post.

Initially, Piggybank feature will be available for 10,000 users on their Android app "based on their loyalty and geographic availability of partner restaurants."

As a joining bonus, all such users will be provided with 200 Z coins worth Rs 200, he said, adding that within a couple of weeks Zomato will ramp up its partner network on Piggybank, and will extend this membership programme to all its "loyal food ordering users" across India.

Those who place more than five orders in a month will be considered as ‘loyal users’. The Zomato Gold users will also get an early access to the Piggybank feature on their app.

As mentioned, on every food order made through the Zomato app, customers will get 10 percent of the every single completed order value credited as Z Coins into their Zomato Piggybank. Using these points, the customer can pay 10 percent of the value of the next order they place at any Zomato restaurant partners.

Also, the customers will get Z Coins in your Piggybank when you use Piggybank coins in a particular order, he said.

The offer is valid along with any other offers running on Zomato.

Customers will get launch invitation which gets access to Piggybank and if you are not part of it then you will have to get referred by someone who already has Piggybank.

“In two months, we’ll be converting it into a paid subscription programme at Rs 299 per year (inspired by Amazon Prime). This is when referrals will not be needed and you will be able to buy your way into Piggybank,” Goyal said.

First Published:Jul 11, 2018 10:26 AM IST