Online fashion retailer Myntra is using artificial intelligence (AI) to design its entire fashion label.

The Flipkart-owned company has already using futuristic technologies like data mining and AI to help designers come up with patterns and styles that can boost sales for apparel makers.

Last year, the company has tested this internally with its two in-house brands Moda Rapido and Here and Now which are powered by AI.

Ananth Narayanan, CEO of Myntra in an exclusive interview to CNBC-TV18 explains what this new technology has meant for customer satisfaction, efficiency in business, and sustainability for the planet.

First Published:Dec 4, 2018 6:00 PM IST