Chinese technology giant Xiaomi may soon manufacture television sets in India, reported The Economic Times.
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The company, the report said, will start the manufacturing process from the next quarter in partnership with Taiwanese contract manufacturer Foxconn.
According to the report, the firm is taking the step with the aim of dominating sales during the upcoming Diwali season. Making the television sets within the country is expected to provide tax benefits to the company, the report said.
“Xiaomi’s target is to become the largest online television brand before it expands into multi-brand stores. Local manufacturing will not only provide some relief in taxes, which will boost its margins, but it will also help them to control the supply chain and ensure more availability of televisions,” an executive was quoted saying in the report.
While the company, which is the biggest smartphone seller in India is planning to spread its dominance in the television market, it is unlikely to decrease the price of its television sets, the report said.
The company is not alien to operating manufacturing units in the country. As per the report, 95% of the company smartphones sold in India are locally manufactured.
The report added that it has six third-party plants in the country that assemble smartphones and additionally has announced a printed circuit board assembly unit in partnership with Foxconn at its Tamil Nadu facility.