Binny Bansal, group CEO of Flipkart spoke with Subrata Mitra, Partner at Accel about the business and experience with e-commerce.

“What we knew was how internet works. We didn’t have any idea about how to run businesses. So we looked at various internet models and thought that comparison shopping is fairly easy for a couple of developers to start and there wasn’t much happening in that space in India,” said Bansal.

“When we researched the shopping sites, we realized that there was no online site where we would buy ourselves so why would our customers, who would come to comparison shopping site buy on any site we sent them to and that led us to build one,” he added.