Shares in Titan Co rose 2 percent on Monday after its first-quarter profit rose about 31 percent.

S Subramaniam, CFO of Titan spoke to CNBC-TV18 about the results and FY19 outlook.

“Watches has been having an excellent run for the last year, ever since we started the re-craft strategy, it is about getting the brands right, the products right, the major improvement on cost factor, we ran cost programme for the last two years, we had our VRS two years back. So I think a lot of work has happened on that but importantly, getting the brand to back to its original sheen, investing in new products and so on and so forth has been the focus for the watch division for the last two years. It is starting to show results,” said Subramaniam.

“Good market share gains we have seen. Q1, there were some higher primary sales in anticipation of the activation which started at the end of the month. So to that extent, it would not be an absolute representation of performance for the quarter. We seem to be on a good wicket, looking at good margins for the year as a whole, growth has been very encouraging, that is the most important part,” he added.

“As far as jewellery is concerned, I don’t think there will be any disproportionate investment in advertising. So it is going to be the way it has been earlier because things are going well, we don’t have any issues there,” said Subramaniam.