Retail giant Walmart is building an alliance at Flipkart to take on rivals Amazon and Alibaba, reported LiveMint.

Walmart after agreeing to buy 77 percent stake of Flipkart, retained Tencent Holdings and Microsoft as investors, is in talks to bring in Google as another investor in a move to fight two common enemies — Amazon and Alibaba, the report said.

Google is keen on investing in Flipkart partly because it wants to avoid ceding ground to Amazon in its core search business, the daily said quoting people familiar with the development, adding that in the US, that some people are increasingly going straight to Amazon to search for products rather than using Google.

The new trend prompted Google to make an aggressive push into ecommerce sector in the US and they also wanted it to replicate in India, the report added.

First Published:Jun 29, 2018 11:18 AM IST