As many as 50 million Indians opt for online shopping but the same number have stopped shopping online in the last year, of which the ecommerce chains are losing around $50 billion, reported The Economic Times.

A research conducted by Google, Bain & Company and Omidyar Network was reviewed by the daily showed that 54 million users stopped online transaction after their first purchase in the last year.

The ones who opted out comprise mostly of first-time internet users, hailing from lower income groups, the report said.

The research showed many reasons why India’s online shopping is not keeping pace with its internet expansion, the daily said, adding that many new users are not familiar with a shopping cart icon because of their unfamiliarity with the modern physical retail.

There's also the language problem as many are comfortable with vernacular languages rather than English, the report added.

First Published:Aug 21, 2018 9:24 AM IST