"We wanted to increase our distribution footprint across the country and there is no better player than Parle Products for this project because they are present themselves in 6 million outlets, whereas we are hardly present in 4 lakh outlets. So in order to gain significant numbers of outlays, we thought let us partner with Parle products and let us gain more and more outlets," said Abhishek Singh, Director, Manpasand Beverages.

Beverage company Manpasand has entered a partnership with Parle Products to jointly distribute their brands in the western markets.

"We are in process of building three-four more factories. Once this factories are operational, our total capacity will be 3,50,000 boxes plus per day in the next six-seven months,” he added.