Retail major Hindustan Unilever Limited (HUL) on Monday said it would buy the ice-cream and frozen desserts business of Vijaykant Dairy and Food Products (VDFPL) consisting of its flagship brand ‘Adityaa Milk’.

The proposed acquisition is in line with HUL’s strategic intent to strengthen its position in the rapidly growing ice cream and frozen dessert market in India, the company said in a statement.

Until the deal is completed, VDFPL will manage the business and will manufacture for HUL for an agreed period of time. The company did not disclose the financial details of the transaction.

“Ice creams and frozen desserts is an exciting category and we see great potential for growth. We believe the acquisition will complement our existing portfolio of Kwality Wall’s,”Sanjiv Mehta, chairman and managing director of HUL, said in a statement.

The Belgaum-based VDFPL's flagship brand Adityaa Milk brings in distribution and portfolio synergies to Kwality Wall’s across Maharashtra, Goa, Karnataka and Kerala, the company said.

Post the acquisition deal, VDFPL will continue to pursue its dairy business.