The government recently came out with a draft ecommerce policy that seeks to give Indian online retailers a level playing field when they are pitted against the global big boys.

The draft policy, recommends a sunset clause, which defines the maximum duration for which etailers can engage in differential pricing strategies.

This might make it difficult for big online retailers to shower deep discounts on customers for a prolonged period of time.

The draft policy further places curbs on related parties, recommends that bulk purchases of white goods, which could lead to price distortions in a market place be prohibited. Further, no foreign funded company would be allowed to keep inventory.

According to a report by e-marketer, ecommerce sales will climb about 31 percent to $32.7 billion in 2018 and the ecommerce market in India is expected to grow to $200 billion by 2026.

CNBC-TV18 caught up with Abhiraj Bhal, co-founder of UrbanClap; Ajay Dua, former secretary of DIPP; Amarjeet Singh, Partner - Internet Biz at KPMG India and Mukesh Aghi, president and chief executive officer, USISPF to discuss the draft ecommerce policy and its implications.

Speaking on the issue, Dua said the draft policy has been stated by different wings of the government at different points of time.

However, Singh said government is trying choke ecommerce sector by putting multiple regulations.

First Published:Aug 2, 2018 8:10 PM IST