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Here's more on excitement around IKEA’s first store in India
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Here's more on excitement around IKEA’s first store in India
Jun 30, 2018 9:09 AM

Swedish furniture maker IKEA is all set to open its first store in India, in Hyderabad, in July. The upcoming store is being set up in a 400,000 square feet area in Hi-tech City.

What is the excitement around this new store launch and how the brand is trying to increase footfalls into the store, CNBC-TV18’s Shibani Gharat spoke to Ulf Smedberg, Country Head Marketing, IKEA India.

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