financetom
Retail
financetom
/
Retail
/
Flipkart unveils loyalty programme to counter Amazon Prime
News World Market Environment Technology Personal Finance Politics Retail Business Economy Cryptocurrency Forex Stocks Market Commodities
Flipkart unveils loyalty programme to counter Amazon Prime
Aug 1, 2018 3:55 AM

Indian online retailer Flipkart will be launching its second loyalty programme later this month, a move aimed at boosting customer retention and rivalling Amazon.com Inc's Prime benefit plan.

'Flipkart Plus' will be launched on August 15, India's Independence Day, the Bengaluru-headquartered firm said on Wednesday, adding that the programme will offer faster and free delivery, early access to major sales events and better customer support.

Flipkart, which is in the process of being acquired by U.S. retail giant Walmart Inc, had attempted a loyalty plan in the past without much success.

Amazon launched Prime, its global loyalty programme that offers free, faster shipping and free music and video streaming services, in India in 2016.

Comments
Welcome to financetom comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Related Articles >
In Pics | 14 major companies that filed for bankruptcy in 2020
In Pics | 14 major companies that filed for bankruptcy in 2020
Dec 24, 2020
2020 has been a brutal year for businesses, so much so that the volume of bankruptcies this year has surpassed that of 2008. From the travel and hotel space to the energy sector, businesses across industries suffered for months as the COVID-19-induced lockdown put brakes on economic activities across the world. However, retailers selling non-essential goods have been the worst-affected with many of these names emerging among the biggest bankruptcies of 2020. As per S&P Global Market Intelligence, 610 firms have filed for bankruptcies as of December 13, the highest since 2012. Retailers like J.C. Penney, Neiman Marcus, and J.Crew, car rental giant Hertz, mall operator CBL & Associates Properties are some of the names that have been listed in Fortune’s list of ‘14 of the biggest bankruptcies of 2020'. The 14 bankruptcies happen to be from the US as the valuations of liabilities remain higher than those of others. Here’s a look at these companies and their liabilities, as mentioned by Fortune:
Black Friday offers beacon of hope to struggling stores
Black Friday offers beacon of hope to struggling stores
Nov 27, 2020
Black Friday is still critical,” said Neil Saunders, managing director of GlobalData Retail. No retailer wants it to be tarnished. It’s still vital to get their consumers spending and get consumers into the holiday mood.”
Ben & Jerry’s to stop ice cream sales in Israel 'Occupied Palestinian Territory'; clashes with parent Unilever
Ben & Jerry’s to stop ice cream sales in Israel 'Occupied Palestinian Territory'; clashes with parent Unilever
Jul 20, 2021
Ben & Jerry's announcement to withdraw from Isreal 'Occupied Palestinian Territory' has come as a rebuke by a well-known brand against Israel’s policy of establishing its citizens on the war-won lands. However, there is a conflict of ideas with the parent company Unilever.
US retail sales fell 1.1% in July; Americans cut spending as COVID cases surge
US retail sales fell 1.1% in July; Americans cut spending as COVID cases surge
Aug 18, 2021
Retail sales fell a seasonal adjusted 1.1 percent in July from the month before, the US Commerce Department said Tuesday. It was a much larger drop than the 0.3 percent decline Wall Street analysts had expected.
Copyright 2023-2025 - www.financetom.com All Rights Reserved