E-commerce giant Flipkart has launched its online grocery store Supermart in Bengaluru. The company plans to expand the service to six major cities in the country by the end of this year.

The launch comes after the company's rival Amazon India launched, 'Amazon Pantry', its online grocery segment. The grocery divisions of the two are in competition with Big Basket and Grofers, which focus only on selling groceries online in India. Brick and mortar grocers such as Reliance, Godrej's Nature Basket, also offer their products online and delivery-at-doorstep service. E-tail is currently only 0.5 percent of the total grocery market in India.

First Published:Aug 9, 2018 8:14 PM IST