Lux Industries reported a good set of Q4 numbers. Goods and Services Tax (GST) helped to increase sales in the unorganised market, said Saket Todi, said senior vice president of the company.

He further said that 8-9 percent of topline was the advertisement cost for financial year 2018.

Talking about brands, he said, new premium brand will start at the end of first quarter with Virat Kohli. “This financial year, we are targeting 15 percent growth," he said.

On margin front, Todi said, “Our yearly margins were around 13.7 percent; we are planning to maintain and increase it little more. This is mainly due to increase in premiumisation of the product."