Amazon and Flipkart are roping in celebrities to push their brands, reported Economic Times.

Amazon has already brought A-lister celebrities like Amitabh Bachchan, Alia Bhatt and Salman Khan to promote Amazon Prime Video and its upcoming Prime Day.

Rival Flipkart named Ranbir Kapoor and Shraddha Kapoor as its brand ambassadors last month and has rolled out a film featuring these actors offering fashion advice.

According to the report, ecommerce companies have been using celebrities to promote sales events and also for more customer acquisition.

For example, Bollywood stars Hrithik Roshan and Deepika Padukone co-own brands with Myntra.

Both sell their respective celebrity brands of All About You and HRX and Myntra has been using the duo extensively to pitch products through television ads and social media and calling consumers with recorded ads.

First Published:Jul 16, 2018 3:07 PM IST