April 9 (Reuters) - So many U.S. companies rushed in
goods to avoid President Donald Trump's many threatened tariffs
that imports soared to near-record levels in recent weeks. Now,
retailers and other importers are hitting the brakes, awaiting
clarity on where the new duties will land.
U.S. import bookings on massive container ships dropped
64% from the period of March 24-31 to the period of April 1-8,
the week when Trump announced "reciprocal" tariffs on a swath of
countries, container-tracking software provider Vizion said.
The start-and-stop of Trump's threatened tariffs -
including Wednesday's pause on newly imposed tariffs, excluding
China - is paralyzing that trade, retailers and transportation
executives say.
Retailers, who would normally be readying plans for the
crucial winter holidays, have not placed their usual orders for
Christmas decor from Chinese factories. Amazon ( AMZN ) is reportedly
canceling some summer season orders from Asia. And, the retail
industry trade group that counts Walmart ( WMT ) and Target ( TGT )
among its members, forecasts a sharp drop in U.S.
imports in the second half of 2025.
"It's a tough environment to operate in because there's no
certainty around what's happening or not happening," said Lee
Mayer, CEO and founder of Denver-based Havenly Brands, which
owns furniture retailers like Burrow and The Citizenry.
"There's a lot standing in place. No one wants to talk costs
yet. No one wants to talk resurfacing yet," said Mayer, whose
brands have been importing more furniture from Vietnam, Cambodia
and have been lessening dependence on China.
Trump on Wednesday put a 90-day hold on his collection
of "reciprocal" tariffs, including 46% on Vietnam and 49% on
Cambodia, less than 24 hours after they were imposed.
But in a show of brinkmanship, he hiked duties on China-made
goods from 104% to 125% - escalating a battle between the
world's largest importer and the world's largest exporter that
has global financial markets on edge.
Retailers from Nike ( NKE ) to Best Buy ( BBY ) are exposed
to Trump's trade war because they rely on key manufacturing hubs
including China, Vietnam and Indonesia.
Amazon.com ( AMZN ), world's largest online retailer,
canceled orders for beach chairs, scooters and air conditioners
from China and other Asian countries, to reduce the financial
hit from Trump's new tariffs, Bloomberg reported on Wednesday,
citing people familiar with the matter.
Amazon ( AMZN ) did not immediately provide comment.
Mayer and other retailers, including import-dependent
sneaker sellers, plan to work off stockpiled inventory while the
dust settles.
"The other thing we're trying to do is maintain a little bit
of composure until this shakes out," she said.
Shortly before the Trump administration announced the
reprieve on "reciprocal" tariffs, the National Retail Federation
(NRF) and Hackett Associates forecast containerized import cargo
volume would drop at least 20% year-over-year in the second half
of 2025.
That was based on Trump's now paused tariffs. At the time,
tariffs on China were 104%. NRF said it would not revise that
forecast.
"Retailers have been bringing merchandise into the country
for months in attempts to mitigate against rising tariffs, but
that opportunity has come to an end," said Jonathan Gold, NRF
vice president for supply chain and customs policy.
The second half of the year includes crucial shopping
seasons for retailers, including back-to-school and the
Thanksgiving to Christmas shopping season.
"The back-to-school period is typically a major sales
opportunity for them and will likely be the first time that the
tariff effects will show up," Sheraz Mian, director of research
at Zacks Investment Research said.