This week, phones have been buzzing with text messages and e-mails coming in from companies with their Women’s Day offers. Offers varying from getting an e-voucher or some discount when buying a product, the companies seem to be striking the right chord to woo women into buying the products they have to offer. The companies seek to get the best out of the occasion and of the fact that it falls on a weekend.

Apart from empowering women and giving them the feeling of independence, the companies are also seeing an opportunity to add up some more profitable numbers.

Some sectors, such as aviation, have been grappling with debt. Many are losing faith in airlines such as Jet Airways after the airline cancelled over 100 flights till the end of this month. The airlines seem to be working towards helping customers regain faith by providing such offers.

The offers will, also, in turn, help the economy. If the expenditure increases, there is more scope for the economy to obtain more tax which will help develop the economy in the long run.

How companies are wooing women consumers

SpiceJet and GoAir are also giving the option to their women passengers to upgrade to the business class. Jet Airways, Air India and SpiceJet, on Women’s Day, will have an all-women crew.

Major Brands, a top franchisee for premier international fashion brands, offers a ‘special e-voucher’ worth Rs 2,000 on every bill on purchases from their brand Charles and Keith. The voucher is vaild till March 10.

Levi’s, the leading brand of Denim wear, is offering Rs 750 off when buying a pair of women’s jeans. The offers are available on their brick-and-mortar stores as well as online platforms.

E-tailers such as Flipkart and Tata Cliq are also offering their own set of deals. While Flipkart is giving special discounts in Honour smartphones, Tata Cliq is offering 75 percent off on women’s clothing.

The finance sector is also not far behind. HDFC Bank, which has a special women’s savings account, is offering extra points on shopping using debit cards. The bank also offers discounts at specific brands or hotels that they have tied up with.