Sudarshan News again landed itself in a controversy on Wednesday after one of its TV reporters was seen heckling a Haldiram's store manger at an outlet over the use of “Urdu” on one of its products. The video of this confrontation has gone viral across social media platforms.

The TV reporter in the video is seen holding a packet of snacks while she questions its Arabic packaging, alleging the company is trying to “hide something” and insinuating that the product may be containing “animal or beef oil”.

Questioning the company's intentions of printing information in "Urdu", she accused the company of "betraying Hindus who fast during Navratri" as it was a “Navratri special” mixture called ‘Falahari’. A cop is also seen in the video witnessing the confrontation and intervening at a later stage.

#Haldiram के स्टाफ़ ने हमारी रिपोर्टर को लॉक लगाकर बंद कर दिया था और तथाकथित पत्रकार कह रहे हैं कि सुदर्शन की शेरनी @i_shivanithakur ने हंगामा कर दिया

हम विक्टिम कार्ड नहीं खेलते परंतु दुर्भाग्य है कि एक युवा पत्रकार लड़की का पत्रकार ही विरोध कर रहे हैं, क्योंकि वह सुदर्शन से है pic.twitter.com/ooCvE8Zsrz— Suresh Chavhanke “Sudarshan News” (@SureshChavhanke) April 6, 2022

"You can do whatever ma'am, Haldiram's will not entertain such tantrums," the store manager said, refusing to entertain her questions. Stating that the packet contains information in English as well, the manager questioned the reporter's intentions of barging into the store.

“If you want to have this, please have it; if you don't want to have this, please keep it here and just go from my outlet,” the staff told the reporter.

The episode drew widespread condemnation from Twitterati, hailing the manager for standing against “bigotry” and “hate against minorities”.

Amazing restraint by the Haldiram staff. BTW, Sudarshan's ‘sherni’ should know that it's Arabic and not Urdu. Haldiram exports to muliple Muslim majority countries who buy Indian products without discrimination.pic.twitter.com/jic6ASOo15

— Alishan Jafri (@alishan_jafri) April 5, 2022

This is the haldiram falhari mixture pack. I have both the Front & Back of the Pack. The ingredients are listed in both English & Arabic on BoP. It is not Urdu, it is Arabic because most of Haldirams packs gets exported to gulf.Common sense isn’t so common these days #Haldirams pic.twitter.com/8hQd06GFBK

— Mohammed Futurewala (@MFuturewala) April 6, 2022

The snack packet also caters to the company's export requirement in the Middle-East. UAE, Saudi Arabia and other Middle-Eastern countries are among the top importers of Indian goods.