Swiggy which dominates India’s online food delivery market may soon diversify its operations to other categories as well, reported The Economic Times quoting sources.

As part of its diversification plan, the firm will start delivery of other categories such as medicines and grocery, the report said, adding that through this initiative the firm will look to extending its service across the entire hyperlocal delivery market.

“Swiggy is launching a concierge-like service and will enable buying and delivery of products from any store in the city including pharmacies, electronics, groceries and even flower and gift shops…It will also feature a customer-to-customer pick-up and drop service,” people aware of the development was quoted as saying in the report.

The new plan is expected to be launched by October-November across NCR, Bengaluru and Mumbai, the daily said.

First Published:Jul 30, 2018 1:05 PM IST