Uniqlo will open its first India store in October 2019 in Delhi. As a part of the opening, Uniqlo has launched a new campaign. This campaign features 12 diverse citizens of Delhi who threw their personal style to demonstrate how Uniqlo LifeWear helps to bring people together. Storyboard spoke to Shantanu, Head of Marketing at Uniqlo India to gather his excitement around the launch. He also spoke about the new campaign.