The Cricket World Cup has begun and Puma has created a fun new offbeat campaign which is specially designed to celebrate the cricket fans and their passion for the sport in India.

This sportswear brand has roped in Indian skipper Virat Kohli as well as one of the biggest hip hop sensations in India divine for the brands biggest campaign of the year. Puma is also launching a new collector’s edition product for Virat Kohli

Storyboard’s Shibani Gharat is in conversation with Puma India’ Abhishek Ganguly and speaks to him about the peppy new musical launched by the brand and all the activities that the brand is doing around World Cup 2019.