Marks & Spencer is encouraging its consumers to rethink. Know more about the story behind this new brand strategy from James Munson, MD of Marks & Spencer India.

“We are excited as we have an opportunity to launch our new spring summer product range and also to do so under our new brand campaign ‘Rethink’ which is a campaign that we have developed specifically for India market with the Indian consumer in mind,” he said.

Talking further about the campaign, he said, “We are now looking to help customers by having stylists in stores so they will choose items appropriate for customers.”