Post the successful completion of the sale of its non-core Indian brands Complan, Glucon-D, Nycil and Sampriti to Zydus Cadila, Kraft Heinz has now

entered into a distribution partnership with Indo Nissin Foods.

Japanese food giant, Indo Nissin Foods is engaged in making of cup noodles and Top Ramen instant noodles.

The partnership will target multiple channels like retail, modern trade, government channels and e-commerce distribution avenues, ensuring consumers have seamless access to the Heinz Tomato Ketchup, it said in a statement.

The partnership will also aim to open up new markets and introduce additional products from the Kraft Heinz stable into the Indian market, it added.

"India has always been a key market for Kraft Heinz and we are excited to partner with Indo Nissin Foods who have a great pan-India distribution network. This partnership will provide us a platform to distribute and make its global product portfolio available to Indian consumers," Kraft

Heinz India managing director Sankalp Potbhare said.

Kraft Heinz has robust growth plans for 2019-20 for the Indian market. We are looking to aggressively grow in India with the support of Indo Nissin Foods distribution channels, he added.

Commenting on the tie-up, Indo Nissin Foods managing director Gautam Sharma said, The partnership also showcases a tremendous cultural fit between the two companies as two global leaders are working together and bringing their best for the Indian consumer.

Food and beverage major Kraft Heinz said the partnership is to provide uninterrupted access to the consumers to its ketchup, post the India non-core business divesture.