Multinational conglomerate company ITC is set to announce its first-quarter earnings on Friday. The important number to watch out for will be the cigarette revenue growth as the company has taken a blended price hike of close to around 3 percent.

Another important number would be the EBITDA growth of the cigarette business because over the last couple of quarters, as the trend suggests, the volume growth has been consistent but the EBIT is not growing.

Here's what to expect from the company today:

The Street is expecting 8 percent revenue growth at around Rs 11,000 crore.

Cigarette volume is likely to grow at 5 percent.

9 percent EBITDA growth is likely at around Rs 4,600 crore.

Profit is likely to grow at around 12 percent to slightly over Rs 3,000 crore.