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ICICI Bank launches co-branded credit card with Amazon.in
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ICICI Bank launches co-branded credit card with Amazon.in
Oct 30, 2018 7:07 AM

The country's largest private sector lender, ICICI Bank, in an exclusive partnership with ecommerce giant Amazon.in’s ‘Amazon Pay’ launched a credit card named ‘Amazon Pay ICICI Bank Credit Card’, which will provide discounts and reward points for Amazon Prime as well as the bank’s customers.

"This is the first card in the country to enable Amazon Prime members earn 5 percent reward points on shopping on Amazon.in. Other customers get 3 percent reward points. They also earn 2 percent reward points on spends at Amazon Pay partner merchants across categories such as food delivery, utility payments, movie ticketing and much more."

"As the card is available exclusively on Visa, customers also earn rewards at millions of merchant locations throughout India where Visa cards are accepted,” a statement by the bank said.

The reward points, which are uncapped and do not expire, will be equivalent to a rupee which the customers can redeem while shopping on the ecommerce website from a catalogue of more than 160 million products available or by paying merchants who accept Amazon Pay, the bank said.

Customers can also get fuel surcharge waivers, no-cost EMI offers and surprise bonus points during sale events on Amazon.in and Amazon Pay partner merchants, the statement added.

Here’s how you can avail the Amazon Pay ICICI Bank Credit Card:

On its launch, the card is being offered on invitation to lakhs of ICICI Bank customers who use the Amazon.in app. The select customers will be able to see their invite on the Amazon app. They can apply for the card immediately to get a ready-to-use digital card instantly, in a completely digital and paperless manner.

Using the digital card, customers can immediately start shopping online, without having to wait for the physical card to arrive. The physical card is also sent to the customer by the bank within a few days.

The reward earnings are credited monthly, after the billing cycle date of the card to the customer’s Amazon Pay balance under the ‘Gift and Credits’ section. Customers can redeem these earnings to purchase from more than 160 million items available on Amazon.in.

The reward earnings can also be used with Amazon Pay partner merchants for purchasing flight tickets, booking hotels, food delivery, movie tickets and much more.

Over the coming months, the ‘Amazon Pay ICICI Bank Credit Card’ programme will also be extended to other customers, the bank added.

Mumbai-based ICICI Bank launched its new credit card at a time when its bringing new card proposition for its new customers as well as world-class exclusive spend campaigns, which includes range of cards in association with iconic brands like Manchester United and Ferrari among others, the bank said.

The bank has also introduced contact-less cards, leveraging upon the Host Card Emulation (HCE) technology that enables cards to be stored electronically in the bank’s mobile app allowing customers to make payments at physical stores from their mobile phones, in addition to the launch of instant credit card online for its pre-approved customers, which can be used to transact online immediately.

First Published:Oct 30, 2018 3:07 PM IST

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