Grocery etailer Grofers on Wednesday raised $200 million in Series F funding led by SoftBank Vision Fund with Sequoia Capital and Tiger Global also participating in the funding round.

SoftBank’s move to further invest in Grofers also delayed the merger talks the grocery delivery service has had with its bigger rival, Alibaba-backed BigBasket.

Grofers' fresh funding comes after homegrown rival Bigbasket, which is backed by China's Alibaba Group, recently raised $150 million to hit a valuation of over $1 billion. Both the startups compete with the likes of Amazon.com and Walmart Inc's ecommerce unit Flipkart for various categories.

"This latest investment will help scale the company to ensure many more customers can access the best quality products at the best prices," chief executive Albinder Dhindsa said in a statement.

Grofers did not say what it was valued at after the funding.

Softbank's Vision Fund was set up in 2017 and is now the world's largest technology investment fund, with a portfolio that includes pioneer Uber Technologies Inc, chip designer ARM and shared workspace firm WeWork.

Founded in 2013 by IIT graduates Albinder Dhindsa and Saurabh Kumar, Grofers offers products across categories such as grocery, fruits and vegetables. It operates in 13 cities. Earlier, Grofers has raised $301.8 million in multiple rounds from investors such as Sequoia and Tiger Global.