India's consumption slowdown took a toll on consumer goods companies in 2019. Volume growth slipped to mid-single digits, and rural growth hit a 7-year low.

CNBC-TV18's Priya Sheth finds out how FMCG companies tried to cope with the demand slowdown and what they are betting on in 2020. FMCG companies are pinning their hopes for a recovery in growth on government's popular schemes bearing fruit - that an increase in agri income will spur consumption demand.

First Published:Dec 16, 2019 4:35 PM IST