After shutting down ebay.in just last week, India's largest homegrown etailer, Flipkart, has launched 2GUD, a new platform to sell refurbished goods.

2GUD, which has been launched as a separate platform, will feature refurbished smartphones, laptops and accessories and eventually extend to several other categories including appliances.

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With the refurbished goods market expected to reach $20 billion in the next five years, Flipkart is looking at an opportunity from an organised player perspective.

"Unlike existing C2C platforms, 2GUD offers an organised space devoid of regular buyer-seller interactions, which simplifies the process for both parties. 2GUD further leverages Flipkart’s capabilities in the service and support network to make it the preferred destination for certified, great-quality refurbished products," said Anil Goteti, head market place, Flipkart, who will also be now heading 2GUD.

2GUD products come with a 3 to 12 months warranty and is serviceable through a network of service centers across the country.

Additionally, users can also avail payment options including EMI and logistics. The roll-out of the platform is through mobile web initially and soon will be launched on desktop and mobile app.

Kalyan Krishnamurthy, chief executive officer, Flipkart said, "As a market leader, Flipkart has always tried to solve for India and offer a more fulfilling shopping experience in every aspect. With 2GUD, we have removed the trust deficit that exists in the refurbished goods market, and along with the added convenience, are offering customers yet another avenue to access quality products at the most affordable prices."

First Published:Aug 22, 2018 3:28 PM IST