Dunkin' Donuts is dropping the word 'Donuts' from its branding.

The company name, Dunkin' brands will remain the same and the branding and logo change will be rolled out from January.

Dunkin' wants to be known for more than just its doughnuts and so it has decided to focus more on its beverages than its food.

Currently, beverages account for about 60 percent of Dunkin's sales in US. But the company is not ditching doughnuts from its menu.

The new branding is a part of Dunkin's efforts to 'modernise the experience for customers. The company is also planning to open 1,000 new stores in US in next three years