Chinese business giant Alibaba is looking to expand its operations in India and may soon enter the retail sector, reported The Economic Times.

The company is planning to introduce its ‘new retail concept’ in the country by joining hands with local players, said the ET report.

As per the report, Alibaba Cloud has made a partnership deal with DLF shopping malls and is in talks with other operators.

According to the report, the company will look to introduce technology that is currently used in China such as employing augmented reality.

“Retail has been a big focus for us in India … we are talking to almost every single retail brand in the country. We want to partner with them in their omni-channel journey, as well as strengthen supply chain, offer intelligence on business operations, and enhance customer experience,” Vivek Gupta, head of business development for India and Saarc at Alibaba Cloud, was quoted saying in the report.

The new retail concept, a term that was coined by Jack Ma himself, includes "a personalised experience for a customer in a physical store, customer analytics for offline stores to offer matching products, and integrating online experience at offline stores through customisation and deliveries", said the report.