Baba Ramdev, yoga guru and Patanjali founder, launched a new messaging application called Kimbho on Wednesday.

अब भारत बोलेगा...!पूज्य @yogrishiramdev @Ach_Balkrishna के मार्गदर्शन में उनके शिष्य नवदीक्षित साधुओं और राष्ट्रनिष्ठ विशेषज्ञों ने #स्वदेशी तकनीक से इजाद कर बनाया यह #KIMBHO एप#भारत #स्वाभिमानPatanjali's new app to challenge WhatsApp @bst_official https://t.co/hxBCbwdrnV

— tijarawala sk (@tijarawala) May 30, 2018The tweet in English reads as follows:

Now Bharat will speak. After launching SIM cards, Baba Ramdev has launched a new messaging application called Kimbho. Now Whats App will be given competition. Our own #SwadeshiMessagingplatform. Download it directly from Google Play store.

The Kimbho application is endorsed as WhatsApp's competitor, which is currently the most-used messaging app. The tagline of Patanjali's messaging app is kept as "Ab Bharat Bolega".

Similar to WhatsApp and Hike, the Kimbho app will have free audio and video calls, stickers, the option to send GIFs, stickers and photos.

The app's description on Google Play store had read, "Kimbho empowers private group chat with free phone and video calling. It has dozens of amazing features to share text audio, photos, videos, stickers, quickies, location, GIF, Doodle and more."

The company, which earlier started out as an ayurvedic product firm, has now branched out to FMCG, cosmetics, textile and now telecom, becoming one of the largest indigenous firms of India.

First Published:May 31, 2018 11:06 AM IST