VinFast is turning its focus to its own backyard after the Vietnamese EV company fails to make a splash in the U.S.
VinFast Eyes Southeast Asia Expansion as U.S. Ambitions Falter
VinFast's Indonesian Expansion Plans
VinFast, the Vietnamese electric vehicle (EV) manufacturer, is setting its sights on Southeast Asia for expansion, following a challenging foray into the U.S. market. During a recent visit to VinFast's manufacturing complex in Vietnam, Indonesian President Joko Widodo expressed his support for the company's investment plans in Indonesia. VinFast aims to invest approximately $1.2 billion in the Indonesian market, with an initial $200 million allocated for the construction of a factory that will have a production capacity of 30,000 to 50,000 cars per year, operational by 2026.
Jokowi's EV Manufacturing Hub Ambitions
President Widodo envisions Indonesia as a hub for EV manufacturing, leveraging the country's significant nickel reserves, a crucial material in EV batteries. He has extended invitations to EV companies and executives, including Tesla and Elon Musk, to establish factories and retail outlets in Indonesia.
VinFast's Further Expansion Plans
VinFast is also expanding its reach beyond Indonesia. In January 2023, the company announced a $500 million investment towards a new EV manufacturing hub in the Indian state of Tamil Nadu, with the potential for investment growth up to $2 billion.
VinFast's U.S. Market Struggles
VinFast's decision to focus on Southeast Asia follows its lackluster performance in the U.S. market. Despite ambitious sales targets, the company sold only 395 vehicles in the U.S. in December 2023 and just 19,563 EVs in the quarter ending September 2023, falling short of its goal of 50,000 vehicles for the year. VinFast's initial U.S. deliveries in March 2023 were met with poor reviews, citing inconsistent handling and performance issues.
VinFast's Stock Performance and Planned Investment in North Carolina
VinFast's stock, which debuted on the Nasdaq stock exchange via a special purpose acquisition company (SPAC) in August 2023, experienced a surge in value, briefly surpassing that of established automakers like Mercedes-Benz and BMW. However, shares have since declined significantly, currently trading at just over $6, far below their peak of $82.35. Despite these challenges, VinFast is moving forward with plans to invest up to $4 billion in a plant near Raleigh, North Carolina, with operations expected to commence in 2023. However, the company's chairwoman, Le Thi Thu Thuy, has indicated that this plant will suffice for the time being.
Growing Competition in Southeast Asia's EV Market
VinFast's expansion into Southeast Asia comes amidst increasing competition in the region's EV market. Chinese EV manufacturers, such as BYD, which recently surpassed Tesla in sales of battery-powered EVs, are also seeking growth opportunities in Southeast Asia.