As we start the countdown for 2020, we also see the close of a decade in which the media landscape has altered beyond recognition. A good thing for consumers for the most part, but really challenging time for all other stakeholders.

From multiple screens and devices to policy changes to technology that is constantly reimagining what is possible, it is a maze out there. To understand what is going on and to get you a 360 degree perspective of the media landscape today, CNBC-TV18 spoke with Prasanth Kumar, chief executive officer, South Asia at GroupM.