Storyboard caught up with Anil Viswanathan, director-marketing (chocolates) & Abhishek Ahluwalia, e-commerce lead at Mondelez India to find out the thought that goes behind creating the ‘Celebrations' pack which are specially designed for the grand Indian festive season.

This weekend we are celebrating ‘Rakshabandhan’ across the country and Mondelez which is celebrating 70th year for its brand Dairy Milk in India is leaving no stone unturned to make the most out of this occasion.

Just like every year the brand has launched a television commercial around ‘Rakhi’ in which they are also communicating their new brand platform - ‘kuch achha ho jaaye, kuch meetha ho jaaye’ – but along with that there is a twist in the tale as far as ‘Celebrations' packaging is concerned.