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Footfalls into stores have reduced; seeing some traction in online sales, says Vijay Sales' Nilesh Gupta
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Footfalls into stores have reduced; seeing some traction in online sales, says Vijay Sales' Nilesh Gupta
Mar 20, 2020 5:00 AM

Supply chain disruptions and shutdowns due to coronavirus have impacted retails sales significantly. For Vijay Sales, which has a large presence in Maharashtra, all its outlets in Pune are closed, while in Mumbai 50 percent stores are shut.

While discussing the impact on sales, Nilesh Gupta, managing partner of Vijay Sales in an conversation with CNBC-TV18 said,“Demand has definitely got hit badly and its effect has been more in the last one week as the Coronavirus spread has been happening. Demand has been hit across all the sectors. Most of the stores are closed, or they are operating at very less capacity and customers are also not venturing out.”

“As far as the supply side is concerned China is more or less now back in action, what news we are getting is factories are operating at around 70-75 percent and very soon should be reaching the complete 100 percent mark. They have started sending supplies,” he added.

Speaking about online business Nilesh Gupta said, “Prior to this the online business was -- I would not even put a percentage to it. Now in the last 3-4 days we are seeing lot of traction happening on online but then the online business will not be able to cover up for the loss of the offline business.”

He further added, “Currently the hit is across the board, there is no specific category. Walk-ins have reduced, the customers are no longer in the mood of buying. Once the summer sets in, and we have a delayed summer, then possibly the ACs may see a little of traction, but as of now all the categories are hit equally.”

While giving breakup of finances he said, “Cash sales are hardly 10 percent, around 90 percent is either on credit card or on finance. Finance per se paper finance through Bajaj Finance, IDFC and now even HDFC, which has come in and that accounts for nearly 50 percent of the business and the balance 40 percent is on credit card. There are certain credit cards where consumers take in the EMIs upfront and there are certain who get it converted to EMIs later on, or they may pay straight away.”

He added, “Out of the paper finance business nearly 65-70 percent business is with Bajaj Finance followed by IDFC and HDFC and in the credit card EMI business HDFC and SBI are very strong. HDFC is the strongest right now.”

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