March 13 (Reuters) - U.S. President Donald Trump's
re-election prompted a run-up in the broad stock market that has
since receded. The same has happened in a number of tiny
companies linked to the president's two eldest sons.
In the last few months, Donald Trump Jr and Eric Trump have
announced their involvement in several smaller companies ranging
from the e-commerce, drone manufacturing and financial advisory
industries.
The announcements sparked a frenzy of buying in those stocks
- generally thinly traded names with tiny market valuations and
minimal revenue - only to give back most of those gains.
Donald Jr and Eric Trump currently run the Trump
Organization, the president's real estate company. Their
association with smaller, publicly listed companies since the
election indicates their interest in leveraging that win in the
business world.
On February 24, the duo disclosed a combined 13.4% stake in
biotech firm-turned-financial advisory Dominari Holdings ( DOMH )
, which is headquartered at the Trump Tower in New York.
They were appointed to Dominari's ( DOMH ) board of advisers on February
11.
Shares doubled after the announcement, but are now down
about 6% since their appointment. More than 23 million shares in
the stock traded a day before the announcement, LSEG data
showed. By contrast, average volume in 2024 was just 13,000
shares a day, according to Reuters calculations.
The Trump Organization and Dominari Holdings ( DOMH ) did not respond
to requests for comment.
Drone maker Unusual Machines ( UMAC ) in November added Don
Jr to its advisory board, who noted in a statement the need for
America to "stop buying Chinese drones and parts." The company,
however, said in a filing last year that it was heavily
dependent on Chinese imports for products and operations.
Allan Evans, CEO of Unusual Machines ( UMAC ), told Reuters the
company was making progress on shifting its supply chain to
domestic production, estimating that Chinese imports would
account for less than 50% of the supply chain by year-end.
Shares jumped 260% on the news of Donald Jr's appointment,
but have since fallen back. They are still up about 14% since
the announcement for a market value of about $93 million.
Dominari ( DOMH ) and Unusual share another link. Dominari ( DOMH ) was an
underwriter in Unusual's IPO in 2024 and was its placement agent
when it raised about $2 million in October in a private
fundraising. Evans said Donald Jr joined the company as an
investor in that private placement. He owned 331,580 shares of
Unusual as of December, according to regulatory filings.
Dominari ( DOMH ) reported revenue of $11.6 million in the first nine
months of 2024, while Unusual posted about $3.6 million.
James Wood, CEO of short-selling researcher
Differentiated Analytics, said the companies were benefiting
from the name recognition. The firm has a short position in PSQ
Holdings ( PSQH ), which added Donald Jr to its board of
directors in December.
"The apparent purpose of these appointments is to drum up
investor hype. I thus expect the bump in the share price to be
ephemeral," Wood said.
Michael Seifert, CEO of PSQ, which owns online shopping
website PublicSquare, said Donald Jr's appointment was not due
to hype, but a natural progression in his involvement with the
company since first investing in it before it went public in
July 2023.
The company bills itself as "anti-woke," with a goal of
connecting shoppers to brands aligned with the conservative
movement. Upon Donald Jr's appointment, PSQ stock rose as much
as 270%, but has since given back most of those gains; it is up
22% since the announcement and is worth about $87 million.