10:58 AM EST, 11/21/2024 (MT Newswires) -- Viant Technology ( DSP ) said Thursday it has expanded its partnership with Walt Disney's ( DIS ) Disney Advertising to make "addressable and biddable" premium Connected TV, or CTV, video, and display inventory for advertisers.

Financial details weren't disclosed.

The collaboration blends Disney's ( DIS ) "Clean Room" and "BridgeID" with Viant's ( DSP ) "Household ID" to boost campaign performance and audience reach, the company said, adding that its CTV expertise and artificial intelligence-powered solutions combined with Disney's ( DIS ) streaming footprint, are expected to drive up to 20% improvement in addressability.

Shares of Viant ( DSP ) were up 2.1% in recent trading, while Disney ( DIS ) was slightly higher.

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