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Porsche shipped added inventory to US ahead of tariffs, analyst note says
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Porsche shipped added inventory to US ahead of tariffs, analyst note says
Apr 9, 2025 11:17 PM

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Porsche joins Audi, Mercedes in shipping cars over U.S.

border

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Prices kept constant on cars made in March - analyst note

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Q1 margin expected below full-year 10-12% guidance

corridor

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Outlook does not incorporate tariff risk

BERLIN, April 10 (Reuters) - Porsche has

shipped added inventory to the United States to get ahead of

tariffs and kept prices constant for orders made in March,

executives told analysts and investors in a call on Wednesday,

according to a note by Bernstein Research.

The luxury carmaker expected an operating margin below its

annual guidance of 10-12%, the note said, adding that this

margin also did not account for the impact of 25% tariffs on

auto imports to the U.S., which were not included in the 90-day

pause announced on Wednesday.

Executives did not provide further detail on the longer-term

strategy to deal with the tariffs, according to the note.

Porsche did not immediately respond to a request for

comment. The investor call was held before a closed period on

company information before annual results scheduled for April

29.

Among the German automakers, Porsche and Volkswagen's Audi -

two brands with no U.S. production - have both said recently

they would assess the option of price increases to mitigate

tariff risks.

In the meantime, Audi is holding cars in U.S. ports, while

Mercedes-Benz stocked up its inventory in the country before

tariffs came into force.

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