Feb 4 (Reuters) - MercadoLibre ( MELI ) is now offering
transactions using its payment processors in Argentina through
Pix, the Brazilian instant payment system, as Brazilian tourists
flock to the neighboring country for vacation, MercadoLibre ( MELI ) told
Reuters on Tuesday.
MercadoLibre's ( MELI ) payment processors, run by fintech
arm Mercado Pago, have become ubiquitous for Argentines on the
go and are popular for merchants looking for instant payments
instead of waiting on credit cards to clear while their money
depreciates.
The central-bank-developed Pix, meanwhile, has taken up a
similar position for Brazilians and is now residents' favorite
way to pay over cash and cards.
"Brazilians adopted Pix as their preferred payment method
due to its practicality, costs and speed," said Priscila Faro, a
Mercado Pago executive in Brazil, in a statement. "Now, we're
bringing this convenience to tourists visiting Argentina."
Brazilians in recent years have made Argentina one of their
top travel destinations, taking advantage of a favorable
exchange rate from the country's real currency to the peso. In
December, 22% of international tourists into the country were
from Brazil, according to statistics agency INDEC.
Travel trends have shifted in recent months, however, as
Argentines empowered by a stronger peso vacation in Brazil,
where the real has plummeted.
In Argentina, storefronts tout their acceptance of Mercado
Pago and often offer a discount if clients pay using the app or
with cash.
That popularity is due to Argentina's once-chronic
inflationary situation, which last April hit near 300% annually.
In the time it took credit card processors to clear payments,
stores would receive far less value than what they had charged
for just weeks prior.
Inflation has since come down to a more digestible, but
still high, double-digit rate.
On Buenos Aires' busy Calle Florida, where tourists trade in
their dollars on the black market for a more-favorable exchange
rate, some stores and restaurants now accept Pix too, looking to
benefit from the trend.
Mercado Pago's tie-up with Pix, according to the firm, hopes
to boost consumer spending in Argentina while cutting out the
need for Brazilian tourists to exchange their hard-earned reais.