*

LVMH's new Texas facility is one of Louis Vuitton's

worst-performing, sources said

*

The factory, which makes $1,500-and-up handbags, struggles

to

train workers, sources said

*

Defective bags are shredded on-site and carted away in

trucks,

sources said

*

Louis Vuitton to close California workshop by 2028, seeks

to

move staff to Texas, sources said

By Tassilo Hummel, Waylon Cunningham

ALVARADO, Texas / PARIS, April 10 - Six years ago,

LVMH's billionaire CEO Bernard Arnault and President Donald

Trump cut the blue ribbon on a factory in rural Texas that would

make designer handbags for Louis Vuitton, one of the world's

best-known luxury brands.

But since the high-profile opening, the factory has faced a

host of problems limiting production, 11 former Louis Vuitton

employees told Reuters. The site has consistently ranked among

the worst-performing for Louis Vuitton globally, "significantly"

underperforming other facilities, according to three former

Louis Vuitton workers and a senior industry source, who cited

internal rankings shared with staff.

The plant's problems - which haven't previously been

reported - highlight the challenges for LVMH as it attempts to

build its production footprint in the U.S. to avoid Trump's

threatened tariffs on European-made goods.

"The ramp-up was harder than we thought it would be, that's

true," Ludovic Pauchard, Louis Vuitton's industrial director,

said in an interview on Friday in response to detailed questions

about Reuters findings.

The Texas site, situated on a 250-acre ranch, has struggled

due to a lack of skilled leather workers able to produce at the

brand's quality standards, the three former workers told

Reuters. "It took them years to start making the simple pockets

of the Neverfull handbag," one source familiar with operations

at the plant said, referring to the classic Louis Vuitton

shoulder tote bag.

Errors made during the cutting, preparation and assembly

process led to the waste of as many as 40% of the leather hides,

said one former employee with detailed knowledge of the

factory's performance. Industry-wide, typical waste rates for

leather goods are generally 20%, a senior industry source said.

Several former employees who spoke to Reuters described a

high pressure environment. To boost production numbers,

supervisors routinely turned a blind eye toward methods to

conceal defects, and in some cases encouraged them, four former

employees told Reuters.

Pauchard acknowledged there had been such cases in the past,

but said the issue had been resolved. "This dates back to 2018

and one particular manager who isn't part of the company

anymore," he said.

Poorly-crafted handbags deemed unfit for sale are shredded

on-site and carted away in trucks for incineration, two of the

sources with knowledge of the firm's supply chain said.

A former production supervisor who often travelled to the

site, said Louis Vuitton mostly used the Texas plant for less

sophisticated handbag models, producing its most expensive

products elsewhere.

Pauchard, Louis Vuitton's industrial director, said the

company was being "patient" with "a young factory."

"Any bag that goes out of it must be a Louis Vuitton bag, we

make sure it meets exactly the same quality," he said. "I am not

aware of any kinds of issues suggesting the quality coming from

Texas is any different from that coming from Europe."

MADE IN USA

Perched behind a hill, the handbag maker's two production

facilities were built on grounds near grazing cattle and a gas

well. Louis Vuitton named the site Rochambeau in tribute to a

French general who fought in the Revolutionary War.

Workers at the site make components and entire models of

Louis Vuitton handbags like Felice pochettes and Metis bags -

with "Made in USA" tags inside. The items sell for around $1,500

and $3,000 at high-end boutiques.

LVMH declined to comment when asked which handbag models are

fully or partially made in Texas but former workers interviewed

by Reuters mentioned the Carryall, Keepall, Metis, Felice and

Neverfull handbag lines among the plant's products.

In its marketing material, Louis Vuitton says its handbags -

typically made at French, Spanish or Italian leather ateliers by

artisans known as "petites mains" - are assembled using a

process that it has perfected since the mid 19th century. After

cutting canvas and leather using hand tools and laser-cutting

machines, they stitch pieces together using industrial sewing

machines.

Workers at the Texas facility, which includes dedicated

floors for cutting and for assembly as well as a warehouse, were

initially paid $13 per hour. As of 2024, base pay for a leather

worker position at the plant was $17 per hour, according to two

people who recently applied for positions. The minimum wage in

Texas is $7.25 an hour.

A former leather worker who arrived as a migrant in the U.S.

some years before, said she felt proud when she was hired by the

prestigious French brand, but said some workers struggled to

meet the brand's quality standards and production targets.

"We were under a lot of pressure to make the daily goals,"

said the former worker, who left the factory at the end of 2019.

Another person who worked at the facility until 2023 said

she cut corners, like using a hot pin to "melt" canvas and

leather to conceal imperfections in a particularly difficult

piece called the Vendome Opera Bag.

Another former leather worker said they'd seen people melt

material to hide holes or other imperfections in stitching.

Damien Verbrigghe, Louis Vuitton's international

manufacturing director, conceded some at the Texas plant had

chosen to change jobs or leave because of its stringent quality

requirements.

"There are artisans that we hire, who we train and who,

after several weeks, or months, realize in light of the

expectations, the level of detail that is required, they would

rather work in other fields like logistics," he said. "Some

people chose to leave us, because it's true that it's a job that

requires a lot of savoir faire."

Three former workers at the plant said they received between

two and five weeks of training. A current Louis Vuitton employee

in France said receiving just a few weeks of training wasn't

unusual as most learning happens on the production line

supervised by more experienced craftspeople.

"Knowledge of sewing on leather/canvas is a plus, but not

required. We offer comprehensive training," the company said in

a job posting for artisan positions in Alvarado published on its

website in January.

Verbrigghe said training in Texas is "exactly the same

program that we have in all our workshops," that is, six weeks

on the training line, where new artisans do nothing but learn

basic operations and skills before going on to train on the

assembly line. There, he said, they are "accompanied and

continuously mentored by trainers."

TAX BREAKS

LVMH got a host of tax breaks and incentives from Johnson

County, including a 10-year, 75% property tax cut, promising the

company an estimated $29 million in savings. "We look forward to

serving this exceptional company," wrote the county's top

executive, Roger Harmon, in 2017 correspondence seen by

Reuters.

In its 2017 application letter for the tax abatement,

obtained by Reuters through records request, LVMH said it was

aiming to hire 500 people within the first five years of the

plan. At the ribbon-cutting ceremony in 2019, Arnault said, "We

will create approximately 1,000 high-skilled jobs here at

Rochambeau over the next five years."

Three former staffers, however, said headcount stood at just

under 300 workers in February 2025, a figure Verbrigghe

confirmed.

The White House did not respond to a Reuters request for

comment.

Pauchard said initial recruitment difficulties were largely

due to the COVID-19 pandemic and the lockdown that followed,

adding that a decline in local demand also played a role.

Despite the problems, LVMH is planning to move even more

jobs to Texas. LVMH said in its 2017 filing that its first Texas

production facility would cost around $30 million. A second

filing from 2022 to local authorities put the cost of its second

workshop, completed last year, at $23.5 million.

At a town hall last fall, workers at one of two California

production sites were told that it would close 2028 and they

could move to Texas or quit, according to a former employee who

was present.

Pauchard confirmed the town hall and said Louis Vuitton

intended to streamline its California operations and transfer

more skilled artisans to Texas - with so far limited success.

Its executives, he said, "underestimated the fact that Texas is

far away from California."

​

(Reporting by Tassilo Hummel in Paris and Waylon Cunningham in

Alvarado, Texas. Editing by Vanessa O'Connell and Michael

Learmonth.)