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Blackstone eyes sale of Victor Allen's coffee owner Trilliant, sources say
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Blackstone eyes sale of Victor Allen's coffee owner Trilliant, sources say
Mar 26, 2024 6:31 AM

March 26 (Reuters) - Private equity firm Blackstone

is considering a sale of Trilliant Food & Nutrition that

could value the U.S. company behind the Victor Allen's and Aspen

Ridge coffee brands at about $600 million including debt, three

people familiar with the matter said.

Blackstone has tapped Bank of America ( BAC ) as financial

adviser on the potential sale, the sources said.

Trilliant generates nearly $60 million of annual earnings

before interest, taxes, depreciation and amortization, the

sources added.

Blackstone and Bank of America ( BAC ) declined to comment.

Trilliant did not respond to requests for comment.

Trilliant makes private label and branded beverages,

including coffee grounds, coffee pods, teas and fruit drink

mixes. The Wisconsin-based company was founded in 1979 by Victor

Allen Mondry and changed its name from Victor Allen's Coffee to

Trilliant in 2013.

While Trilliant's business has taken a hit from a jump in

raw material costs it has benefited from consumers seeking the

convenience of single-serve and ready-to-drink coffee, as well

as growing demand for cheaper private-label products, credit

ratings agency Moody's Investors Service said last year.

Blackstone gained majority ownership of the company through

a preferred equity investment in 2017.

It invested $291 million in the form of payment-in-kind

notes, which grow each year as the company adds to the notes

balance instead of paying Blackstone annual interest.

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